← Back to brief
Policy & SafetyReportedThe New York Times / AI

Fake AI Influencers Selling Wellness Supplements on Social Media

The New York Times found hundreds of AI-generated doctors, healers, and wellness influencers on social media touting the health benefits of supplements to American consumers. Many of these hyperrealistic ads make misleading health claims, appear to target older women, and promise medical miracles for profit.

Why it matters: This highlights the growing misuse of generative AI to deceive consumers with fake endorsements, posing risks to public health and trust in online information.

Full story at: The New York Times / AI